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UConn Visual Identity Program Works to Eliminate Name Confusion

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11/5/15 Library Developments By Zhelun Lang
UConn’s 3D printers in the Level 1 of Library.

From DailyCampus.com:

The University of Connecticut’s visual identity program has been working to promote and distinguish the proper use of the university’s brand and wordmark in order to achieve consistency in visual identity since April 2013.

In writing, UConn is used as the abbreviation for the University of Connecticut. UCONN, in all capital letters, is reserved for the logo treatment and is called a wordmark, according to university spokesperson, Stephanie Reitz.

The specialized use of each format of the word, however, continues to be confused among some media and even staff at the university.

Read more: UConn Visual Identity Program Works to Eliminate Name Confusion

 

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TruColor
As well as being the founder of TruColor (formerly ColorWerx and The Society for Sports Uniforms Research), I am also a database developer and run a software development and consulting business with my wife Amy. The company is called Ethx. I have been interested in logos and uniforms since the early '70s, and am especially interested in team colors, including color science. I have also been a professional musician for 40+ years as well, and received a Bachelor's degree in Music (jazz studies - performance and arranging emphasis) from North Texas State University (now the University of North Texas) in 1985.